TD Ameritrade needed a uniquely branded channel outside of their primary website that played down the company’s marketing messaging and offer investors a totally unique educational experience that would inspire action and share their thought leadership. The Ticker Tape was the daily solution to driving engagement with the brand and has become a content marketing gold standard.
T3 built a ground-up custom solution to engage active trading clients of TD Ameritrade with this award-winning quarterly magazine. Distributed in print, digital, and mobile formats, thinkMoney drives trading activity and the use of risk management techniques.
The education arm of the Options Clearing Corporation, the OIC, recruited T3 to design and develop a custom social media campaign on Facebook and Twitter in an effort to create a fresh, new brand of content for their financial advisor clients and retail investors. By increasing awareness of the use of listed options as a viable strategy, financial advisors and retail investor are more likely to integrate them into their portfolio.
T3 was the primary content provider for HSBC Customer Experience in London. We worked carefully to refine and humanize brand voice and content at every customer-experience level across silos, including retail banking, credit cards, and insurance. From web copy to simplification of onboarding forms to welcome kits to customer scripts to email campaigns, we developed a friendly, jargon-free conversational voice—inviting moments between client and brand. Likewise, design was often made clutter free, intelligent, efficient. Design twists and turns were eliminated so, for instance, a user’s online time was not wasted.
The work was holistic. T3 developed high-level strategy, and we also revised, say, the tiniest bits of web copy like heads, subheads, help text, error messages, roll-over text, field text, label text, button text, calls to action, tabs, and more.
